Beyond Survival: What Happens to Strategy in a Crisis?

From the early days of the Tel Aviv Internet scene to an international strategy career based in London.
Uri can't stop thinking.

Previously led teams with Siegel & Gale, Brandinstinct, Landor and The Partners, where he was Head of Strategy in the years leading up to the Superunion merger. Worked with blue-chip clients such as Nestle, Sony and MINI as well as boutique brands and start-ups. Often, "a strategist to the strategists", working with clients such as Deloitte, Kantar, and Bain & Company, and shaping the positioning and methodology of creative agencies.

For the past two years, he runs a boutique agency working on strategic programmes and campaigns across B2C and B2B clients and collaborating with selected agencies - from household brand names to cybersecurity and a new VC fund.

A keen writer and speaker on strategy, Uri recently developed the D&AD's new strategy masterclass. He's also strategy mentor at the School of Communication Arts.