Don't Be Brave. Be Right
With thanks to Joe Glover and The Marketing Meetup
Giles is the founder of Gasp, a media-neutral, brand & strategy "proper" marketing agency who are Creatively Memorable & Boringly Effective™ .
A student of Professor Mark Ritson, Giles believes in “proper (timeless) Marketing”; tactics change, people don’t. And its vital role in the Boardroom. He rants about this and more, alongside esteemed guests, on the hugely popular UK Top 5 podcast, Call to Action. Launched in February 2019, he's subsequently hosted and interviewed some of the greatest industry minds.
Giles recently collaborated with internationally acclaimed copywriter, Ryan Wallman (Dr Draper), to write, design and publish the bestseller, Delusions of Brandeur; a no-holds-barred commentary on modern marketing and business. Industry legend Dave Trott remarked, “I love this book. Anything I spend my time on, I either have to learn something or be entertained, with this book I get both - along with great art direction. The only problem is that the people it takes the piss out of won’t know how funny it is. But that’s okay, they’ll buy it thinking it’s a genuine ‘How to’ guide.”
Ryan Wallman is Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare. In his former life, he was a doctor and worked for several years in psychiatry – so he knows plenty about delusions.
Ryan is an internationally acclaimed copywriter and marketing commentator. He has written for numerous industry publications, including Marketing Week, the Australian Financial Review and The Economic Times. He is also a co-author of the bestselling book ‘Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health’. And author of the Amazon #1 Best Seller Delusions of Brandeur.
Something of a contrarian, Ryan is known for his no-nonsense approach to marketing, and has twice been listed in Business Insider’s ‘Best 30 People in Advertising to Follow on Twitter’.
Along with his medical degree, Ryan has a Master of Marketing from Melbourne Business School and a Graduate Certificate in Professional Writing. He has vowed to never study again.
