Is Sci fi the next Frontier for Strategists?

Global Head Of Strategy at Ridley Scott Creative Group & Founder at Bodacious, a full service strategy studio. Zoe spends half her time on reimagining the future of entertainment for brands, businesses and the entertainment industry itself at RSCG, and the other half focused on her own consultancy, Bodacious, working across a myriad of client projects covering new product innovation, brand strategy, business model futures and a whole lot more.