Love it or Loath it: Social Media’s role in 2020

As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: a globally-based, innovative influencer marketing agency. Just some of the brands on Connects' client list are Nike, Bumble, Panasonic and eBay. Connects' influencer relationships include household names, such as musician Lewis Capaldi and television presenter Laura Whitmore.

Sedge's expertise is regularly called upon by global news networks, such as BBC News and Sky News, as well as print publications like the Financial Times. As a habitual contributor to The Drum magazine, Sedge offers invaluable insight into the influencer industry. She is a visiting university lecturer and an accomplished public speaker, having hosted workshops for No.10 Downing Street and Google.

Sedge has not only written two books of her own, but as a respected member of her peers, she has been instrumental in various works and podcast series, and judged several industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK.