Make Yourself Uninvisible

Jane Evans has always been radical. She created the first ad to ever show a divorced couple. The first to show a couple living together. And men doing housework effectively. She created James Squire, Australia’s first craft beer and the Tim Tam genie campaign that still runs after 25 years.

She has run her own business since 1995 with clients like Revlon, Maserati, Guide Dogs and too many breweries to count. She’s launched every major tech advancement since the dawn of computing. And she’s still winning awards. She now runs The Uninvisibility Project, part-comms agency, part-activist organisation, part-think tank, to communicate to and represent the most powerful consumer group on the planet - women over 50.