Practical Paranoia: What Agencies Can Learn from Political Campaigns

Claire Coady is a freelance planner based in London. She has over a decade of experience working on some of the best-loved brands in the UK and around the world including P&G, Unilever, McDonald’s, British Airways, Yeo Valley and Refuge.

Prior to going freelance, she plied her trade at BBH, Razorfish, McCann and Publicis Groupe. She has a lifelong interest (and a degree) in Politics. She also speaks once-fluent - now-passable - Dutch, is a mine of useless and useful trivia, can soothe a harried bride, make a latte and recite the military alphabet.

In addition to the aforementioned Politics degree, she has an MA in Women’s Studies, an IPA Excellence Diploma and is a Fellow of the RSA.