The Art of Good Research

John Forde is an American direct-response copywriter who has been writing copy for over 25 years. He’s made millions of dollars for clients in the financial, health, and travel industries. He’s also personally mentored dozens of today’s star direct-response copywriters, advises businesses on six continents, and has authored a course, two books, and hundreds of articles on copywriting.

John regularly leads intense seminars for two or three hundred marketers and copywriters at a time. John Forde also writes the successful and very useful e-letter, The Copywriter’s Roundtable.