The Paradox of Brand, and Embracing Imperfection

Paul is Strategy Director for Halo – a brand-first agency based in the UK.

Over 20 years professional experience in brand diagnosis, strategy, realisation, has seen Paul work with businesses and organisations to help improve experience, empower culture, achieve business objectives.

A deep knowledge in brand, strategy, innovation, business leadership, and communication – Paul works with global businesses to fast-scaling startups, across a myriad of industries, with diverse target audiences and business objectives. Clients have included Arsenal FC, EMI, Expedia, Paramount Pictures, TUI, and Wimbledon. Any professional experience is supported by academic expertise including MA Brand, Communication & Culture from Goldsmiths, mini-MBA in Marketing, and extensive writing, speaking, and lecturing on brand.

By understanding that a brand is simultaneously open and closed, shared and proprietary, evolving and complete, we can lead and develop the brand of a business or organisation to be a vehicle that powers economic, social and cultural change.