The Wisdom of Memes

I’ve spent the last 10 years bridging the world of marketing principles with the potential of the internet.

I’ve worked on digital and content strategy, developed brand positioning for global companies, designed and conducted multi-market qualitative and quantitative research, led workshops on user experience, campaign strategy and effectiveness, and generally helped senior marketers make sense of the world with a bullshit-free approach.

I’ve worked with clients in entertainment, tech, retail, FMCG, sports and fashion, both at a national (Portugal, Brazil, UK, China) and international level (EMEA, MENA). Helped develop some award-winning work along the way.

I’m also a Partner at Group Think, a 1,800 strong community of strategists based in London and Dublin. And I write Salmon Theory, a philosophy newsletter with over 2,000 readers and a 40% open rate.