What Does Inclusion Feel Like?
D.I.C.E. (Diversity & Inclusion at Conferences and Events)
DICE provides certification and guidance to help conferences and events deliver a representative and diverse set of speakers, perspectives, and attendees. We do this by asking conference and events organisers to sign up to and abide by our DICE Charter.
From a talk Amy and James originally gave to our partner Clear Channel UK, and have kindly made available here too.
Amy Kean is Director of Brand and Innovation at the change consultancy &us, working with local and international brands to overhaul their consumer products, strategies and culture. She’s worked in strategy and innovation for 15 years, and was previously global head of strategic innovation and creativity at Starcom, responsible for driving positive change across every client’s business.
Prior to that she led strategy for Mindshare across APAC , launched the UK’s first media lab for the Havas Media Group, and ran marketing, PR and social media at the Internet Advertising Bureau. On the side, Amy is a university lecturer, columnist and co-founder of DICE: a self-regulatory framework that promotes diversity and inclusion at conferences and events across every industry.
She’s also author of the number 1 bestselling feminist fairy tale The Little Girl Who Gave Zero F*cks and her second book, House of Weeds, is out in May 2020 with Fly on the Wall Press.
James has over 18 years of marketing communications experience gained working on integrated brand campaigns for clients such as Mondelez, Converse, Heineken, Expedia and Honda F1 Racing.
He occasionally describes himself as a ‘T-shaped’ strategist. Noting that because of the way social and digital has broadened from a discipline to something that impacts everything, so too has his work gone from depth of specialism to breadth of capability. Skills that have seen him develop award winning work at both WPP and Publicis.
James is also the co-creator of the DICE Charter initiative - a scored set of regulatory guidelines to ensure diversity and inclusion at conferences and events.
In his spare time, James enjoys Destiny 2 far more than should be allowed… as well as making huge Minecraft worlds with his two children.
