What Makes An Effective Leader?
Being part of making memories for people, sparks joy. I love my job… it makes me happy, so I know I am doing something right. Promotor of genuine experience driven marketing initiatives and events that deliver real emotive connections with audiences. Supporter of collaborative thinking, genuine work friendships and a progressive but kind attitude to leadership. I don’t claim to know everything, but think I have a pretty grounded take on things! Food experiences are everything… as is travel. Covid-19, well the struggle is real.
Professionally, Sam is Director of Curation and Experience for third sector charity Gatwick Aviation Museum, where she delivers new inspiring experiences through insight, enthusiasm and collaboration, to achieve the charity’s primary key strategic aim – integrate and provide experiences for its visitors across the organisation that ‘move, teach and inspire aviation heritage’, whilst highlighting the significance of the museum’s unique aircraft exhibit through innovative interpretation across its green 30-acre estate. Having spent her early career working for several marketing and event agencies, in London and the South East, Sam has delivered numerous experience-led campaigns, and experiential events for several well-known household brands incl. Colgate Palmolive, Hewlett Packard and Fanta, later moving client-side to represent businesses such as, animal charity RSPCA and more recently working with membership organisation the Caravan and Motorhome Club.
